Sean Zhang is a visual designer/art director who graduated from the School of Visual Arts (BFA). Moved to Los Angeles in April 2019 from New York City after 6 years of residency. Currently working at GOAT.
Modern Worker
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Modern Worker is a self initiated branding project which aims to create an ideal lifestyle/care solution for urban people whot enjoy craftsmanship. Modern Worker is minimal, industrial, and smart. It aims to project a futuristic yet enjoyable lifestyle for working people.
This is a school project from SVA. Instructor: Pablo Delcan, Ben Grandgenett
Modern Worker is a self initiated branding project which aims to create an ideal lifestyle/care solution for urban people whot enjoy craftsmanship. Modern Worker is minimal, industrial, and smart. It aims to project a futuristic yet enjoyable lifestyle for working people.
This is a school project from SVA. Instructor: Pablo Delcan, Ben Grandgenett
BRANDING
2018
2018
Store front
Minimal, industrial. Modern Worker aims to project a futuristic idea of working people.
Iconography
Sticker system
E-commerce site
Product line up
Ad Campaign