Sean Zhang is a visual designer/art director who graduated from the School of Visual Arts (BFA). Moved to Los Angeles in April 2019 from New York City after 6 years of residency. Currently working at GOAT.
Modern Worker
![]()
Modern Worker is a self initiated branding project which aims to create an ideal lifestyle/care solution for urban people whot enjoy craftsmanship. Modern Worker is minimal, industrial, and smart. It aims to project a futuristic yet enjoyable lifestyle for working people.
This is a school project from SVA. Instructor: Pablo Delcan, Ben Grandgenett
![](https://freight.cargo.site/t/original/i/18a32200cd768badf2afee532be4468ea70cd7ea6572d659658829e0d2203260/Screen-Shot-2018-04-27-at-9.38.38-PM.png)
Modern Worker is a self initiated branding project which aims to create an ideal lifestyle/care solution for urban people whot enjoy craftsmanship. Modern Worker is minimal, industrial, and smart. It aims to project a futuristic yet enjoyable lifestyle for working people.
This is a school project from SVA. Instructor: Pablo Delcan, Ben Grandgenett
BRANDING
2018
2018
![](https://freight.cargo.site/t/original/i/68c103f0b9f6a6fbd4ef28298a6c00aadaf2aadcef435fb904b9bd3d7a97ab02/Branding.001.jpeg)
![](https://freight.cargo.site/t/original/i/449ce81cf8fd94add34dedea6ecfe8a71a7d13d5dec346551229c606843891f5/Branding.002.jpeg)
![](https://freight.cargo.site/t/original/i/bd6b1cdb1b50830dd4a97b80cd916d24748d6813774d2b914bc7eb443f0be640/store2-2.jpg)
Store front
Minimal, industrial. Modern Worker aims to project a futuristic idea of working people.
![](https://freight.cargo.site/t/original/i/bfb85fcab87aedfe828e3447889c6874a58e0dde6939281ff981ad4970d1d061/Screen-Shot-2018-04-27-at-9.39.01-PM.png)
![](https://freight.cargo.site/t/original/i/60b9db03f9684fc006d5fff137cafaa26d2a94859b93f6ed9445d5bedd06c311/Screen-Shot-2018-04-27-at-9.38.58-PM.png)
![](https://freight.cargo.site/t/original/i/1302b6d62bd9edda879c1e9d460a86f30eac8e5dae77b3f4bfe19554a2947a38/Screen-Shot-2018-04-27-at-9.38.55-PM.png)
Iconography
Sticker system
![](https://freight.cargo.site/t/original/i/f40a0b8e6bb54925cf90c41a738b87ea10faa64fc3326fecff91c4a15b4f486a/ezgif-4-6f72777cef.gif)
![](https://freight.cargo.site/t/original/i/4aa99968bda0743ad117c7191383c45b4c89773a2a0b3e0fbbf1ffd6e36d7f1e/Screen-Shot-2018-04-25-at-11.55.22-AM.png)
![](https://freight.cargo.site/t/original/i/0805a6387ba839c5d571430e0badc40f7e4c4b7eb555d3f7df340bdbe95ac16e/Screen-Shot-2018-04-25-at-11.55.36-AM.png)
E-commerce site
![](https://freight.cargo.site/t/original/i/02d9977661789e3041dd706359ad63391413add5571c1eb9882fe377a17a6539/Screen-Shot-2018-04-27-at-9.38.57-PM.png)
Product line up
![](https://freight.cargo.site/t/original/i/891d20dddb9a01381ab232ade7f463efd8090b62d048d54a94f7dad1a3b4e667/Object-0719-2018-04-17.png)
![](https://freight.cargo.site/t/original/i/534963313562a8339b7a004b090dc6d77f813b962010ac75ea67bb6e750390b0/Screen-Shot-2018-04-27-at-9.38.33-PM.png)
![](https://freight.cargo.site/t/original/i/bc11af890189688c69777c9e7b2463bfa1610ef067d0301e83a0322fed396bd7/Booklet-0963-2018-04-10.png)
![](https://freight.cargo.site/t/original/i/b8af4be4eaccf228f35c7f66d4658152415e4edc551755927b01806b32c722f9/Booklet-0290-1-2018-04-17.png)
![](https://freight.cargo.site/t/original/i/11f128d8db60e30022598501e694a3363d758861e487f77d71fd41ac1c3c99a6/Screen-Shot-2018-04-27-at-9.39.43-PM.png)
Ad Campaign